Little Bama, Auburn, LSU and Razorback girls have something to cheer about. Their Barbie arsenal just got a bit more spirited. In a partnership with Wal-Mart, Mattel is releasing four Barbie dolls sporting the cheerleading uniforms of four SEC teams.
The Sports Business Daily published an interesting article last week about the new dolls. It explains Mattel's past attempt in the mid-90s to get college sports fans to buy University themed Barbies nationally. It tells us that you won't see much of these dolls unless you are in the states of Alabama, Louisiana or Arkansas as they are being distributed only in their respective areas.
Kudos to the doll designers for the cheer uniform designs...each one is unique and current too. Barbie looks great in any school colors, doesn't she?